Case Study: 2Toms Brewing

2Toms Brewing Company is not your typical trendy craft beer brewery. If you think that all craft beers are the same, then you’ve not tasted a 2Toms. Every brew has been created with specific flavor experiences in mind. From the juice forward style of hazy IPA to the deep chocolate and vanilla layers of a Russian Imperial Stout, 2Toms aims to take your taste buds on a journey with special beers and special ingredients.

For instance, the Ali’i (pronounced Ah-lee-ee) Wild Ale, inspired by the big island of Kona, is a kettle sour aged with guava bright red hibiscus flowers. The Mango Milkshake is a dry-hopped Imperial NEIPA brewed with lactose and then loaded with juicy mango fruit. But it’s not just the beer. It’s the experience. 2Tom’s is a warm, comfortable brewery with a modern appeal. They work hard, they play hard and their patrons do too — that’s what they’re all about. 2Tom’s wants every visit to be an excellent one — one that will leave you wanting more.

Our approach to the video promotional campaign was to emphasis the experience that is so important to the 2Toms brand experience. 2Toms assured us that our concept for this campaign was exactly what they expected. Although the experience of their specific flavor experiences in their many one of a kind craft beers is their specialty, it is the whole that matters.

That whole experience is captured in this campaigns slogan, “Inventive Beers, Adventurous Spirit.” Rather than focusing on their many unique flavor experiences — such as Cereal Killer, Milk & Honey, Watermelon CandyScoop, and so so many others — the spotlight is on their numerous craft beer flavors. Flavor experiences that seem endless and continue with their inventive adventurous spirit.