CASE STUDY: Barham's Ozark Beef

As a farm to table business, Barham’s Ozark Beef delivers locally grown all natural beef to your family’s dinner table. Charles Barham began raising and caring for cattle nearly 40 years ago on his farm in Ozark, AR. He’s fine tuned his craft and found creative and healthy ways to ensure his cows are healthy and happy! With a steady diet of sweet potatoes, grain and grazing, Mr. Barham’s cattle produce tasty, marbleized beef the entire family will enjoy.

Providing all natural beef for Arkansas families is more important to Barham’s Ozark Beef now than ever. Barham’s Ozark Beef is proud to provide high quality, locally born and raised, USDA certified beef. Their cattle are hand fed daily with sweet potatoes and grain, plus plenty of pasture to graze. They guarantee not a single needle goes into your beef. Their cattle is born and raised with care by Charles Barham on his farm in Ozark, AR with nearly 40 years of farming experience.

Our approach developed and morphed from the original concept of creating three storytelling short promotional videos to something much more. The three promotional videos include an about video, a short interview, and a product video. It became apparent to the Twist team during filming on location the original “about” video concept deserved added reflection and intentness to the Braham’s Ozark Beef story.

In muck boots, surrounded by cattle, with camera in hand, we watched the passion and love that went into raising and caring for their cattle. We observed the humble, modest, and sincerity of their farming and personalities; traits that are the pillars to their brand and their character. That is the story that we hoped to capture and tell in the form of a short documentary. Together, with the other videos, we were able to offer Barham’s Ozark Beef a suite of videos that will tell their story and promote their business growth.