CASE STUDY: Bumper to Bumper

Bumper to Bumper

Bumper to Bumper Parts Stores and Certified Service Centers are within the network of the Aftermarket Auto Parts Alliance, one of the largest auto parts program groups in the world.

Bumper to Bumper

Bumper to Bumper Parts Stores and Certified Service Centers are within the network of the Aftermarket Auto Parts Alliance, one of the largest auto parts program groups in the world. With independent shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 3,500 certified service centers across North America, Bumper to Bumper delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

A larger marketing video was produced in cooperation with VooDoo Media Marketing and Mintel. Crow Burlingame, Aftermarket Auto Parts Alliance, and Bumper to Bumper contracted with Mintel and moved into an improved telephone and communications system. Here, this video highlights components of interviews with members of the Crow Burlingame Executive Team including Vice President of Digital Business and President of Crow Burlingame, retail store associates, and the auto parts warehouse.