CASE STUDY: Identity and Logo Design

Identity and Logo Design

This is a gallery of identities and logo designs that represents client work completed over several years. Some are individual logo designs while others are representations of the larger brand identity system.

Identity & Logo Design

Identity design, or Brand Identity, use strategic planning to create all visual elements of a brand. These elements include such elements as logo, color palette, typography, image style, as well as look and feel. All of which should be unique to your business and/or company. They support all visual communication and messaging for your brand.

Logo design is all about creating the perfect visual brandmark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. A good logo is the cornerstone of your brand — consider it the face of your business that people recognize and associate with, the brand experience.