Case Study: PepsiCo & Gatorade

PepsiCo Has Gatorade

PepsiCo Distributors Maumelle, AR

PepsiCo manager Derrick Thompson looked to Twist Creative Studio to assist in sharing their excitement over PepsiCo acquiring the distribution of Gatorade. Derrick had a vision to create a storytelling video as well as create an incentive video for his team. The announcement to the PepsiCo sales team was held in the distribution warehouse as an incentive event. Derrick and his management team created several giveaway products and opportunities to his sales team, specifically one that stood out is the Gatorade G logo as a gold chain.

Our approach to the video was envisioned during our discovery meeting at the warehouse. Derrick took us for a walk down the same isle the video was shot. He shared the G necklace and the space they were planning on building the stage made from Gatorade palettes. His excitement as well as a few video samples he shared gave a new light to the vision for the end product. Our vision took the “athletes” perspective for a typical sales person. Transforming the distribution warehouse into a behind the curtains athletic arena and a sales person into a driven and determined high performing athlete came to fruition in our completed video.