Branding! Let's make it about you…
And your target audience.
Brand positioning is crucial for standing out in a crowded market and captivating your audience. Consumers perceive brands as unique entities that leave a lasting impression. Take Coca-Cola and Pepsi, for instance; although both are colas, they possess distinct visual identities, flavors, legacies, and associations, making them memorable and appealing to different segments of the market.
Brand positioning is essential to content creation as it serves as the guiding force behind the messaging, tone, and style of the content. By clearly defining the unique value proposition and desired perception of the brand in the minds of consumers, brand positioning provides the framework for crafting content that resonates with the target audience.
Brand management in content creation involves overseeing and controlling the creation, distribution, and perception of content to ensure alignment with the brand's identity, values, and objectives. It encompasses various activities aimed at building and maintaining a strong and consistent brand image across all content touch-points.
A few key aspects of brand management in content creation that we assist with include:
- Brand Identity Development
Defining the brand's identity, including its personality, values, voice, and visual elements, to guide content creation in a manner that reflects and reinforces the brand's essence.
- Content Creation
Producing high-quality, relevant, and engaging content, such as articles, videos, social media posts, and graphics, that aligns with the brand's identity and resonates with the target audience.
- Content Distribution
Strategically distributing content across various channels, including owned (website, social media), earned (press coverage, user-generated content), and paid (advertising, sponsored content), to maximize reach and impact.
- Consistency and Coherence
Ensuring consistency and coherence in messaging, tone, and visual identity across all content assets and channels to reinforce brand recall and recognition.
4 SIMPLE STEPS…
LAUNCH YOUR PROJECT
Step 1: Schedule a Call
Kickstart your video project by reaching out to us through our website or contact information to set up an initial conversation. We’ll get to know you, discuss your vision, and understand your objectives better.
Step 2: Define the Objectives
After our call, we’ll work together to define your video project’s objectives, understanding your target audience, key messages, and desired emotions. These objectives will be the foundation for a video that aligns perfectly with your goals.
Step 3: Collaborate on Production
With objectives set, we’ll work together on planning the production, including the creative concept, script, and storyboard. We’ll ensure every element aligns with your objectives and brand identity while addressing logistics for a smooth process.
Step 4: Go Live with Your Message
After production, we’ll handle post-production, including editing, sound design, and visual effects. Once the final video is ready, share it across various channels, maximizing its impact and reach on social media, your website, and other promotional platforms.
What about costs…
PRICING QUESTIONS
WHAT SIZE BUDGET DO I NEED?
Glad you asked. Here’s another twist — we don’t believe in a standardized pricing model. There isn’t a one size fits all, or a template for pricing, in our opinion. Every client is unique in their communication objectives, outcomes, goals, and yes – budget. We can fit a solution to almost every budget.
HOW DO I DETERMINE A BUDGET?
Let’s have a discovery meeting. Knowing every client begins their journey with set parameters and rigid budgets we believe it’s our responsibility to embrace our clients specifications and join them in capturing and surpassing their ambitions. Let’s have that conversation.