Educational and Explainer Videos. Unlike a promotional or demo video, educational and explainer videos are more rounded in highlighting a business or companies’ product or service. Similarly, they are used as a sales tool but are more generalized in nature. They are typically short in length, have a strong call to action, and strengthen the brand with their audience.

Promotional and Demo Videos. Promotional and demo videos introduce customers to particular products or services. These types of videos are very structure and precise and are produced to make product or service key points of interest the main focus of attention for the viewer. Additionally, the target audience is very focused to select prospective customers.

Testimonial Video. In short, a testimonial video is the endorsement or recommendation of a customer or client praising a business or company. The supporter typically speaks about how the business or company has benefited them, how a problem was solved, and what they like about the experience.

Product or Service Video. A product/service video effectively demonstrates the benefits and qualities of a product or service. These types of video leave a lasting impression in the costumer’s mind through an experience of the product. These video increase conversation rates simply due to their creativity and engaging story that demonstrates the functionality of a product or service.

Google loves a rich and diverse content mix when it’s searches for data across the world wide web to deliver high quality results. Including a varied mix of text, photos, and video in all marketing channels is imperative. Video consumption is continually on the rise and so is the ranking factor of video by search engines.

Watching bounce rates can be stressful. How much time a visitor engages with content increases dwell time — the amount of time a viewer is engaged with content — which in turn reducing bounce rates. As viewers stop to watch a video it in turn increases dwell time. Search engines then recognize the content as significant and relevant moving it to a higher ranking in the search results.

The search engine results page is probably one of the most essential and influential pages to drive visitors to content. Adding video content to your marketing channels exponentially escalates potential and likelihood of appearing in the results page. The increased visibility in the rich snippet format that video provides is irreplaceable.

Optimizing SEO video strategy is important to a strong marketing strategy. Video marketing has become more and more popular with large and small businesses alike. The advancements in technology and our tools readily available to makes the ease of creating videos more accessible than ever before. As it gets increasingly harder to rank in search results it becomes more vital to have a robust video strategy. Simply using your iPhone and a tech savoy employee just isn’t enough in today’s competitive world.

Videos can be self-hosted by uploading directly to a website hosting platform and displayed and viewed onto the website. However, there are pros and cons to doing so. One of the big pros is that you have full access and control of the video and how it is used and seen. The major con for hosting video directly in a websites hosting is data and playback. Video files can take a large amount of data and storage space which directly effects load time and playback speed and performance. Additionally, more data means more storage needs which translates to more costs for web hosting.

Knowing the content of the video and the actions of the audience can help determine which video platform is best. The best ROI on video and video platform SEO as well as deciding on a video platform greatly depends on the business and the website outcomes and goals.

YouTube is the leading free social video platforms followed closely by Facebook and Instagram. YouTube, owned by the leading search engine Google, is the largest platform for video hosting and is free to use. Website builders such Wordpress give site builders the opportunity to place video content onto a webpage directly from videos hosted on YouTube (and Vimeo) to reduce load times and playback quality on websites. A con of the YouTube platform is the embedding of ads into embedded videos.

Vimeo, and similar platforms, give added benefits to video hosting. These platforms are paid video hosting platforms having a range in hosting plans and features. These platforms have additional features and presets such as player customization and analytics as well as having faster load and streaming times. However, they also have their cons. The main con is they can be expensive depending on whether or not the video content hosted requires high bandwidth — the maximum rate of data transfer — or not.

Facebook offers an easy and free method of hosting videos as well. Videos hosted on Facebook can also be embedded in websites just as they can from YouTube and Vimeo. Facebook videos are indexed in Google giving them good ranking results on the search engine results page. A con however is if a facebook video is embedded they are not indexed with Google directly to your website; only back to Facebook. Likewise, to other free platforms, Facebook embeds ads into videos that are placed into websites.

In conclusion, in any video the most important communication is storytelling. Storytelling in design captures the audience’s imagination through conscious use of stories to add a rich emotional experience — building understanding, awareness, and empathy — is what puts people at the center of the message. The role for twist… being responsible for providing creative services for telling client’s stories, from initial creative concept to completion. That role takes exceptional listening, and we believe we are exceptional listeners. The client role, tell us all about you, we’re listening.